Beyond Traditional A/B Testing: Long-Term Alternatives
How survival analysis and surrogate metrics address the limitations of A/B tests when long-term effects are what truly matter.
Hey there! This is, maybe, my 2026 resolution: to write down interesting concepts I've picked up along the way. It's partly to organize my own thoughts, and partly in case it helps whoever's reading this. I make no promises, the goal is something new each month, but we'll see how it goes. Enjoy the ride!
How survival analysis and surrogate metrics address the limitations of A/B tests when long-term effects are what truly matter.
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